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Case study

Adande Refrigeration (Spain)

adande.es

Every image in the library re-encoded to AVIF, with WebP behind it and the untouched original behind that. No redesign, no rebuild, and nothing deleted.

28.2%

less for a visitor to download, measured across 25 pages of the live site.

Before26.5 MB
Now19.1 MB
303images on the pages measured
85.1%off the image bytes themselves
7.5 MBremoved from an average visit
25pages weighed, not sampled

The heaviest page

Averages hide the page that actually hurts. On adande.es it is /, which went from 3.1 MB to 846 KB — 73.7% lighter. That is the page a visitor on a phone was waiting for.

Page by page

Every page, weighed as a browser loads it

HTML, stylesheets, scripts and images together — not a lab score and not a projection. Re-runnable at any time, because the page carries both halves of its own comparison: the AVIF a modern browser takes, and the original still sitting in the <img> fallback inside it.

PageBeforeNowLighter
Home page3.1 MB846 KB74%
Uso de energia2.2 MB685 KB69%
404 21.8 MB730 KB60%
Productos1.5 MB1.1 MB22%
Carne helados pescado choc1.2 MB688 KB45%
Under counter two drawer side engine vcs2 series1.1 MB994 KB12%
Under counter shallow two drawer side engine vls2 series1.1 MB985 KB12%
Under counter one drawer rear engine vcr11.1 MB977 KB11%
Under counter one drawer side engine vcs1 series1.1 MB983 KB11%
Under counter two drawer rear engine vcr2 series1.1 MB977 KB11%
Under counter shallow one drawer side engine vls1 series1.1 MB970 KB11%
Conexiones frescas1.0 MB665 KB37%
Worktop upstands986 KB906 KB8%
Nuestros productos839 KB709 KB16%
Que se enfrie que suba la temperatura 2782 KB692 KB12%
Que hace diferente a adande757 KB662 KB13%
Para conocernos un poco mejor741 KB680 KB8%
Armarios vitrina abiertos para minoristas con tecnologia aircell707 KB680 KB4%
Que se enfrie que suba la temperatura693 KB654 KB6%
Hablemos de temperatura692 KB653 KB6%
Adande trabaja mas duro para poder hacer mas663 KB650 KB2%
Mayor capacidad menor espacio663 KB648 KB2%
Gracias658 KB635 KB4%
Contacto653 KB646 KB1%
Nuestra tecnologia647 KB640 KB1%
Every page26.5 MB19.1 MB28.2%

The images alone came down 85.1%. The whole-page figure is lower because every page also carries text, layout and code, which this work does not touch — and the whole page is what a visitor waits for, so that is the number quoted at the top. Four of these pages offer several image sizes and the browser picks one by screen width, so those rows read the first candidate rather than a guaranteed download.

What was not done

Nothing was rebuilt, and nothing was thrown away

Originals are untouched

The AVIF and WebP files sit alongside the originals, never over them. Deactivate the plugin and the site serves exactly the bytes it did before, because those bytes never moved.

No browser is left behind

Serving uses <picture>. Anything that cannot read AVIF takes the WebP, and anything that cannot read either takes the original. Nobody sees a broken image.

The design did not change

Same theme, same layout, same photographs at the same dimensions. Put this against a screenshot from the week before and it should be indistinguishable.

Want the same measurement on your site?

The analyser fetches your real images and re-encodes them, so the figure you get is yours, not an average.

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